Prabhjot kaur worksheet

Written by…Prabhjot Kaur…………………..

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers …………………………..  .

SEO Audit	Brand A	Brand B
Screen Captures of both Brand’s home pages:
1.	http://us.puma.com/en_US/home	http://www.newbalance.ca/
2.     Page Title	Shoes, Clothing and Sportswear - PUMA® Official Online Store	Official New Balance® Site | Athletic Footwear and Fitness Apparel
3.     Meta Description	content="Shop the largest selection of PUMA® styles online including shoes, running gear, & more. Plus: Free Shipping with min. purchase & Free Returns on all US orders." />	content="Tackle your workouts with confidence in performance running shoes and stylish clothes from New Balance. Our athletic footwear goes the distance with you."/>
4.     Meta Keywords :	"Puma US" />	None
5.     Structural elements:  H1, H2, H3	H1= None <h2 class="headline" style="color:#fff;"><small>SUEDE B-BOY</small></h2> <h3 class="module-header h5 uppercase">Trending <span>Now</span></h3>	HI= None H2= None <h3 class="no-h-style">                                                                 Men                                                 </h3>
6.     Bold/Strong tags and 7.     Italic/em tags	<b>FREE SHIPPING ORDERS OVER $49. FREE RETURNS, ALWAYS</b> <I>= None <em>= None	<b>Team </b> <I>= None <em>=None
8.     Alt Text	None	None
9.     Page Load Time (estimate or use Moz)	4 second	5 second
10. Call-to-action:	Email sign up, Buy and search	Search, look the products ,shoes size
11. Anchored Text:	Sign in Find a store Live chat	Sign up Log in Shop Now
12. Mobile Friendly: Yes/No	Yes	yes
13. Social Media: (List all SM icons on the home page.	Facebook,Twitter,Instagram ,Pinterest and YouTube	Facebook,Twitter,Instagram ,Pinterest and YouTube

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

U

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?

 The topic: Running shoes

Two brands: Puma and New balance

The search show that people more interested in puma. They search lot on puma as compare to the New balance.

 

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

Summary:

Brand A’s strengths are …more locations and excellent brand name around the whole world… (Brand guide, 2018)……….

Brand B’s strengths are good relationship with their domestic suppliers. (thedreamteam, 2016)…………..

Areas that need improvement ………………..

Brand A: focus on their competitors like Nike and Adidas. (Bhasin, 2018)

Brand B: their products presence in the emerging market place.

The keyword sentences found on the sites were …

Puma: Bolder with every move

New Balance: Laser cut comfort

 

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

Answer: Puma brand are doing well as compare to the new balance. People more interested in this brand.

References

Bhasin, H. (2018, january 13). Marketing 91. Retrieved from Marketing 91: https://www.marketing91.com/swot-analysis-puma/

Brand guide. (2018). Retrieved from mba skool: https://www.mbaskool.com/brandguide/lifestyle-and-retail/3511-puma.html

thedreamteam. (2016, 2 9). New Balance. Retrieved from New Balance522: https://newbalance522.wordpress.com/author/thedreamteam2016/