Title: Running Shoes
Written by: Samanveer Singh Sidhu
Subtitle: Brand Saucon And Brand Altar
Introduction
Include an
Introduction that explains why SEO is an important consideration for marketers …………………………. .
SEO Audit
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Saucony
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Altra
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Screen Captures of both Brand’s home pages:
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 |
 |
1.
URL:
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|
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2.
Page Title
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Running Shoes, Gear
& Clothes | Saucony<
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Altra Running Shoes - Zero Limits | Altra Running Footwear<
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3.
Meta Description
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"description"
content="Official Saucony Site – High-performance running shoes from
Saucony are a key part of success so embrace the full line of sneakers, gear
and clothing." />
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"description"
content="Altra was founded with a desire to find a better shoe for road
and trail running. Experience the difference of our FootShape™ and ZeroDrop™
design." />
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4.
Meta Keywords :
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"running shoes, sneakers, running gear, running clothes"
/>
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None
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5. Structural elements:
H1, H2, H3
|
H1 and h2 None
<h3 class="heading">Hurricane ISO 4
<h3
class="heading">Winter <br>Warm Up</h3>
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H1= none
<h2>FootShape™
Toe Box</h2>
'<h3>Thank You
for<br/>Subscribing!</h3>
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6.
Bold/Strong tags and
7.
Italic/em tags
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<p><b>Free
Shipping:</b> No code required. Not valid on prior purchases. Only
valid at Saucony.ca.</p>
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<i>ZERO LIMITS</i>
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8.
Alt Text
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None
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None
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9.
Page Load Time
(estimate or use Moz)
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3 seconds
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4 Seconds
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10. Call-to-action:
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Shop, Search, look
at your, Sign up, Follow
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Shop, Search, look
at your, Sign up, Follow
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11. Anchored Text:
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Logo, Facebook Icon,
Twitter Icon, Country flag to change country or location
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Logo, Country flag
to change country or location, Facebook Icon, Twitter Icon,
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12. Mobile Friendly:
Yes/No
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Yes
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yes
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13. Social Media:
(List all SM icons on the home page.
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Facebook, Twitter,
pinterest, Instagram, Youtube
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Facebook, Twitter,
Altra Blog, Google+, Instagram, YouTube
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14. Citations for all above
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Google Trends:
Include
your topic, and your two brands. Include
the search terms with your screen capture.
 |
Google Trends Insights:
For the topic Best running shoes, Sacouny and Altra,
searches for Saucony shoes are higher than Altra brand and Saucony. Searches
for Altra was less than all. Altogether, at end of year searches were quite
equal. (Google trends, 2018)
Latent Semantic Indexing Keywords:
saucony
shoes women’s
saucony
kids
altra
shoes zero drop
Altra
shoes womens
Sacouny
shoes running
where
can I buy altra shoes (LSIgrapgh, 2018)
Summary:
Brand Saucony
have more searches. On their website they have more shoes pictures and proper
filters for everything. They have special offers option on their website
Brand Altra
have all a lot of stylish running shoe pictures with special shoe finder’s
links.
Areas that need
improvement for Sacouny was that they should make it more colorful because
their website is quite bright whereas in Altra they should some special offers
links for their customers
Saucony: The keyword sentences found on the site was “Breeze,
Stretch, Shake...”, “Get
It First”
Altra: The
keyword sentences found on the site was “It is Altra”.
Conclusion:
According
to me, Saucony brand has Strongest SEO because they have more great keywords
and less loading time for the page. Also, they have some special offers links
which attract people to check them and visit their website.
APA
Citation Sample (in alphabetical order):
References
Altra.
(2018). Retrieved from https://www.altrarunning.com/
Google trends. (2018). Retrieved from https://trends.google.com/trends/explore?geo=CA&q=running%20shoes,%2Fm%2F06brvd,%2Fm%2F0t5447v
LSIgrapgh.
(2018, 2). Retrieved from https://lsigraph.com/analysis/?aweber=1
Saucony.
(2018). Retrieved from https://www.saucony.com/en/home
content is very good.
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