SEO Audit by Gurjot Kaur Bhangu

Title:  SEO AUDIT

Written by:  Gurjot Kaur Bhangu

Subtitle: Asics and Reebok

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers.

 SEO is imperative for the smooth running of a major site. Sites with more than one creator can profit by SEO in an immediate and circuitous way. Their immediate advantage is increment in web search tool movement and their roundabout advantage is having a typical system (agendas) to use before distributing content on the website.

SEO Audit	Brand A	Brand B
Screen Captures of both Brand’s home pages:
1.     URL:	http://www.asics.com/us/en-us/	http://www.reebok.ca/
2.     Page Title	ASICS	"Reebok Footwear & Apparel | Official Reebok Canada Online Site"
3.     Meta Description	"Get free two-day delivery on orders over $50 from the official ASICS® online store, featuring the latest selection of running shoes, active wear, and athletic accessories."	"The Official Reebok Online Store, exclusive footwear and apparel for CrossFit, Spartan Race, Les Mills, Running, and Training. Free shipping over $50 and free returns."
4.     Meta Keywords :	None	None
5.     Structural elements:  H1, H2, H3	H1- None H2- </h2></div><input id="recommend-product-call-url" H3- center{     text-align:left; }	H1- ALWAYS TRAINING H2- REEBOK SPEED TR H3- "userinfo"
6.     Bold/Strong tags and 7.     Italic/em tags	None None	None None
8.     Alt Text	<link rel="alternate" href="http://www.asics.com/us/en-us/" hreflang="en-us">	<link rel="alternate" media="only screen and (max-width: 640px)" href="http://m.reebok.ca/en">
9.     Page Load Time (estimate or use Moz)	3 sec	2 sec
10. Call-to-action:	Shopping  Cart Search Button Find Us Contact	Social Sites Live Chat Customer Service
11. Anchored Text:	Logo Social media logos	Discounts Vouchers Logo Social Media Logos
12. Mobile Friendly: Yes/No	Yes	Yes
13. Social Media: (List all SM icons on the home page.	Facebook, twitter, you tube, pinterest, Instagram	Facebook, twitter, you tube, Instagram

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?

·         According to the google trends it is observed that from the past 12 months running shoes demand is in between 37 to 31 percent.

·         Both Asics and reebok shares are fluctuating. Every month there shares are changing sometimes they are high sometimes they are low.

 

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

Asics-

Asics Womens Shoes

Asics Casual Shoes

Asics Tiger

Asics Onitsuka

Asics Outlet

Reebok-

Reebok Outlets

Reebok Outlet Store Online Shopping

Reebok Clearance

Reebok Shoes

Discount Reebok Shoes

Summary:

·         Brand A’s strengths are- Can contact them by calling them or by email them if we have any issues regarding the product or we want to know more information. They are available for their customers.

·         Brand B’s strengths are- Easily comparison of the products as detailed information of the products are there i.e. features, price etc.

Areas that need improvement-

Reebok- Reebok needs to focus on their social media platforms as compared to Asics.

Reebok needs to make strong their social media platform.

Asics- Need to provide more detailed information about their products.

The keyword sentences found on the sites were design, style, shape, flexibility, lightweight, purpose, favorites

 

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

I think reebok has the strongest SEO and performed best through the audit. As compare to Asics people buy Reebok more that is surprising for me because I think that especially upper-class people would prefer Asics. Apart from this Reebok brings out the perfect combination of technology and fitness each year in its products and brings out the perfect combination of technology and fitness each year in its products.

APA Citation Sample (in alphabetical order):

Asics (2018) Retrieved from http://www.asics.com/us/en-us/

Reebok (2018) Retrieved from http://www.reebok.ca/

Google. (February 2018). Google trends. [Running Shoes, Asics, Reebok]. Retrieved from https://trends.google.ca/trends/explore?q=running%20shoes,asics,reebok LSIGraph. (February 2017).

LSIGraph keyword generator [Asics, Reebok]. Retrieved from http://lsigraph.com/

SEOmoz Inc. (February 2017). MozBar. Retrieved from https://moz.com/tools/seo-toolbar