content marketing by samanveer singh sidhu

Post #5 Content marketing:

Saucony: In the content marketing, niche marketing is the best strategy to build an audience. They should focus on specialized content that does more than just sell their products in order to build a blogger influencer.

v  I would like to work with Saucony Company. The reason behind this is that they are only promote their product by uploading the images but Altra is doing opposite from them to make it better.

v  From my point of view, they should focus on promoting their brands by applying different promotional methods and give special offers to the customers on special occasions.

v  I want to target adults only because these company are making or producing running shoes for athletes.

v  Social media sample posts: To promote this products, I would like to promote it on different social media channels where it is still not active and give a proper information about the products to the customers by uploading different posts on a daily basis.

v  Goals: On the social media channels, I would like to increase their followers, likers and subscribers on different social media channels like facebook, you tube and twitter etc.

v  Planning or launching: Decision about launching the product is very important to promote the product. From my point of view, I would like to launch this product in Christmas week because in this weeks, saucony are offering some special sales on their products to make or increase the goodwill of the product.

v  Social strategy: In Today’s world, everybody knows about the social media channels. So, I would like to promote this product on facebook, you tube, Instagram and twitter where every people can approach and give or leave their valuable comments.