Post #3: New balance vs puma on Twitter
New balance:
Boston, M is the author of the new balance company who upload photos or videos
which related to the company brand and team event.
Puma: Dossier is
the author of the puma the puma company who post videos and photo on twitter
and give reply to the other people who follow puma on twitter.
How often does each brand tweet?
New balance:
According to the twitter, new balance tweet on twitter after two days. This
site shows that they tweet last time on 1 march after that they did tweet on 4th
march. In this post they give some information about their new website. Here
the picture of the site.
Puma: Puma less
active on twitter as compare to the new balance. They post less videos as
compare the the new balance. They post videos or photos after 1 week on
twitter. Last time they upload something on twitter on 25 Feb, after that they
did not post anything.
What kind of content does each brand used?
Puma: Puma are
uses content which related to the industry event like girl power event .They
also promote sports or games on the twitter. They mostly did promotional
content on twitter.
New balance: new
balance mostly did promotional and motivational content by getting help from
famous athletes.
Does each brand use the 50/50 rules?
Both brand are follow 50/50 rules because they are sporting
also other things like clothes, bags except them the shoes.
Keywords for each brand:
New balance keywords: New York road runners
Fresh Foam Lazr
New
balance running
Puma keywords:
Puma football shoes
Puma future #new levels
Puma recently post videos on twitter which give information
about football team.
This video has
Likes = 16k
Retweet = 7.3K
Comment = 903
New balance: new
balance recently post videos about new event which organising in United States.
Likes = 25
Retweet = 1
Comment = 1
Why this post successful?
New balance: Because of the effective videos and the
information they are giving to the people.
Puma: they have less like as compare to the other post
because people not interested in this event.
New balance
Tweets = 17.9k
Following = 1865
Followers = 235K
Likes = 5768
Puma:
good work guys
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