Post #1 Nike Vs Adidas on Facebook
Author Name
The name of the author of Nike on Facebook page who is
consulting the brand is Rich Jolly whereas Brandon Richard is the author of the
Adidas on Facebook.
Frequency of Posts:
Adidas: If we look the
Facebook page of Adidas, we can see that we look least active on their Facebook
page as compared to Nike. Talking about their Facebook posts on their official
page, the latest post of Adidas was on 20 February, 2018. They have posted the
video in which they are celebrating the basketball culture. According to their
Facebook page, they post 3-4 posts within two weeks and most of their posts are
motivational.
Nike: Nike looks very
active on their Facebook page. They have posted their upcoming events within a
short time as compared to the Adidas. The latest post on their Facebook page
was March 1, 2018. Like Adidas, most of their posts are related to the sports.
What kind of posts each brand Post?
Nike: According to their
Facebook page, most of their posts are related to promotions, Games and Images.
Within that, they have post the motivational videos related to the sports.
Adidas: To make the
website more excited, Adidas has post most of the posts related to the Images
and games which is the kind of promotional activity.
Instead of advertising the running shoes, both brands
are using the 50/50 rule by adding images and some links to the videos on their
another pages, e.g. Clothes.
Keyword Sentence:
Nike:
Ø Nike:
Nike running shoes shop
Ø Nike
athletic shoe stores
Ø Running
shoes online
Adidas:
Ø Adidas
running shoes style
Ø Adidas
best runners
Ø Adidas
Man running
Successful Posts:
Nike:
Figure
1- promote their brand by athletes
This post was most successful on their Facebook page.
This post got More than 87k likes and 5706 individuals shared their post.
Adidas:
Figure
2- Promote sports
In this post, they have got 2.3k likes, only 43
comments and 19 people shared their post.
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