Post #2 Nike Vs Adidas on You Tube:
Author’s Name:
The author name of the Adidas is Eugene Lee whereas
Nike didn’t mention the Author of you tube channel.
Post Frequency:
Nike: Nike has their own
You Tube channel on which they are advertising their brands. Everybody knows
that Nike are trading different products instead of shoes. But, in you tube
channel, most of their videos are related to the sports. They are more active
on you tube as compared to Adidas. Latest post from Nike was 4 days ago and it
was related to their brand.
Adidas: In respect with
Adidas, they are less active on you tube channel. Their latest post was 2
months ago and have more than 3 million views.
Posts types:
Nike: According to their
latest posts, most of their videos are related to the celebrity spots, news and
musical videos. In their you tube channel, they have 754k subscriber and
they mostly post the videos after 48 hrs.
Adidas: As compared to the
Nike, Adidas has only 547k subscriber on their you tube channel and they are
posting videos related to the games.
Use 50/50 Rule:
Talking about the Nike, they are not following the
50/5 rule on their you tube channel. They are posting the videos related to
their shoes brands and their benefits. Whereas, Adidas is following this rule
as they are showing the videos related to the different products and their
different features.
Keyword Sentence:
Nike:
Ø Nike
Sportswear presents
Ø Just
do it
Ø Choose
Go- Features
Ø Nike
shoes Outlet
Ø Nike
brooks running
Adidas:
Ø Adidas
shoes online
Ø Running
shoe warehouse
Ø Creativity
Gets you noticed
Most successful recent videos:
Nike:
Figure
3-
This
video was published on February 11, 2018 and the other relevant information are
as follows:
Likes= 2k
Views= 182,684
Comment= 248
Adidas:
Figure
4
Likes= 325 likes
Comments= 36 comments
Views= 2.1 million
Channel Information:
Nike and Adidas: Nike
has more than 754k subscribers and it is the world largest company who’s
provide the sports shoes to the athletes. They have joined the you tube channel
on Mar, 2006. Whereas, Adidas has joined you tube in 2005 and has 547k
subscribers. Both of the channels are posting their videos related to the
sports and encourage the athletes to buy their brands.
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