Post 3- Asics Vs Reebok on YouTube

Post 3- Asics Vs Reebok on YouTube

Asics and reebok both have so many videos on their YouTube channel that are promoting their brand and products which means that both the brands using the 50/50 rule in promotion.

Asics-

·       Their mostly videos are of dancers, which communicate their emotions through movement and promote their brands. Also, there are some sportsperson who promote the Asics. For instance, ASICS has partnered with world class tennis player, Novak Djokovic to celebrate the launch of an exclusive new tennis shoe, the GEL-RESOLUTION NOVAK.

·       They have 11,513 subscribers on their page.

·       At least post 2 videos in a week

According to me the most successful latest video of Asics is- “THE RUN IS ALL OF US”

·       This video have 724,692 views, 53 likes and 2 shares.

·       In this video they promote all new ASICS GEL-NIMBUS™ 20 by showing that No matter who you are, no matter how fast you go — the run is in all of us. Run to the beat of your own drum with the all new ASICS GEL-NIMBUS™ 20.

·       I think this video is more successful as from the recent posts this video had achieved more number of views and likes as compared to the other videos.

https://www.youtube.com/watch?v=3XNC6Qslfno

Reebok-

·       They promote reebok classic by showing artist doing painting in the videos so that through painting they can show what makes it classic and promote their brand. Apart from this they promote their brand by showing individuals doing workouts.

·       Reebok have 116,387 subscribers on their page

·       Post videos regularly, mostly post one video daily

According to me, the most recent successful video is- “Flex weave Engineered to Perform”

In this video they show the innovative collection of the reebok. Changes in strategy can create motivating outcomes. Over and over, we realize that capable moves in system can push human performance further. They want to promote the “FLEXWEAVE”.

I think this video is more successful as this video has achieved more number of viewers and apart from this people love to try something new i.e. they want to try innovative collection.

This video have 1,751,575 viewers and 28 likes.

https://www.youtube.com/watch?v=s6CgvS7JnDE