POST #1 Altra vs Saucony on Facebook
Altra:
Author Name:
Alta batter man is the author of the Altra company who
post company related videos and photos or others useful information on
Facebook.
Saucony:
Author Name:
Jeff Galloway is the author of Saucony Company and
also U.S Olympics who provide useful information about brand on Facebook.
How often each brand post on Facebook?
Altra:
They very active on social media. Every day, they post something for their
customers likes videos or photos so that they can get knowledgeable and useful
information from their pages
Saucony: Saucony
less active on Facebook as compare to the Altra. They post on social media
after one day. Last time, they have posted the image on March 3rd
after that they posted it today.
Altra:
Altra company are using promotional and sports related content .They are
promoting their brand through sports.
Saucony:
Saucony also doing promotional and sports related content .They post images or
videos which explore different types of sports events.
Does each brand use 50/50 rule?
Altra:
Altra brand follow 50/50 rules because they are also promoting clothes except
them their shoes.
Saucony: Saucony
do not follow 50/50 rules because they are promoting only shoes.
Altra:
·
Running store
·
Running shoes online
·
Sport shoe shop
Saucony:
·
Best runners
·
Running trainers
·
Athlete shoes store
Two brand recent post on Facebook
Altra:
Altra recently post a picture of athlete which post just 2 hours ago. In this
post they shows an athlete Adam Company who has a passion of running. He share
his view about Altra in this post like Altra shoes very comfortable and they
are great for walking on roads.
Figure
1- most successful post on facebook
Likes = 14
Comments = 0
Share = 2
Saucony:
saucony recently post a videos on Facebook which also related to sports. In
this videos they show image of an athlete who run on the ground by wearing
saucony shoes. They post this videos 9 hours before.
Figure
2-recent post of saucony
Likes = 6
Share = 3
Comments = 0
Why these videos were successful on Facebook?
Because of showing some adventurous and telling some
features about the products and their promoting way, these videos are so successful
on Facebook.
Quantifiable data of two brand
Altra:
Likes:
351232
Followers:
351182
Saucony:
LIKES:
650812
Followers:
650,373
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