Altra Vs Saucony ON Twitter

Post #3 Altra Vs Saucony on Twitter

How often each brand Post:

Altra: Altra is least active on twitter and on their page, they usually upload their post related to the upcoming events or information as compared to Saucony. The latest tweet from Altra was in February 12, 2018. Altra has keep Up to date their page so that customers can get relevant information from their page. Usually, they have updated new post after every 10-12 days.

Saucony: Saucony is making a running shoes for athletes. On their official twitter account, most of the tweets are related to the sports. Saucony stay active on twitter account and upload the post mainly in a daily basis. They have posted their brand 6 hrs ago and got 104 views, 4 likes and 1 retweet on this post till now.

Kind of content:

Altra: Talking about the posts that they tweeted on their official page, most of the tweets were related to the games, Promotional activities and some videos. They tweeted adventurous videos in their official page to encourage people.

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Saucony: Most of their posts are related to the sports. They motivate athletes by posting images and videos on their posts

Use of 50/50 Rule:

On their twitter account, both brands are promote only running shoes. They are not following or advertising any other product in their page instead of shoes.

Keyword sentences:

Altra:

·         Altra running shops

·         Run your world

·         Altra running shoe outlets

·         We are winter warriors

Saucony:

·         Ultra-light backpacker

·         Red mountain 55k

·         Athletic shoe brand

Recent successful posts:

Altra:

Figure 1- Recent successful posts

This post was related to some adventurous activities that they are trying to show for promoting their brand. In this post, they get 1,310 views, 32 likes, 2 comments and 6 people Retweet.

Saucony:

Figure 2- successful post

In this post, they got 104 views, 4 likes and 1 retweet on this post till now. In this video, they are telling about some good features about the saucony brand like lightweight and so on.

Quantifiable data for each brand:                          

Altra: On their twitter account, they have:

·         Like: 13.5K

·         Followers: 25.2K

·         Following: 875

·         Tweets: 32.3K

Saucony:

·         Tweets: 1,867

·         Following: 412

·         Followers: 2,552

·         Likes: 2,147