Post 4- Unofficial pages and influencers of Asics and Reebok

Post 4- Unofficial pages and influencers of Asics and Reebok

Such a significant number of individuals have been making informal pages that the organization has another adaptation of the element accessible for them today, called "Group Pages." There are number of informal page of both these brands on Facebook, Instagram and twitter. These fans pages dependably refresh by the informal holders. These post could be in pictures, recordings, and so on. These informal pages elevate the item just to get the preferences and page following. These pages are so useful for these organizations to promote their brands and their products.

Asics-

https://www.facebook.com/ASICSFRONTRUNNER/

https://www.facebook.com/AsicsRunningShoes/

https://twitter.com/ASICSTigerSA

 https://www.facebook.com/asicsgelkayano/

Reebok-

https://twitter.com/reebokfitness

https://twitter.com/RCFStockport

https://www.facebook.com/ReebokCrossFitFirePower/

https://www.facebook.com/ReebokCrossFitLibertyVillage/

 https://www.facebook.com/ReebokTraining/

After examining these unofficial pages of both these brands, I can say that all these pages are promoting both these brands by uploading pictures, videos etc. On these pages the owners post latest products along with its details to promote their goods. These unofficial pages follow the official pages and post according to them so that they can attract more consumers. All these unofficial pages are non-profitable. They have only one motive to promote the brands by increasing their followers and likes on their pages. One of the post popular page of Asics on Facebook have 5540 followers and 5556 people like this page. On the other hand, Reebok also have its popular fan page with 419843 likes and 416814 followers.

Post 3- Asics Vs Reebok on YouTube

Post 3- Asics Vs Reebok on YouTube

Asics and reebok both have so many videos on their YouTube channel that are promoting their brand and products which means that both the brands using the 50/50 rule in promotion.

Asics-

·       Their mostly videos are of dancers, which communicate their emotions through movement and promote their brands. Also, there are some sportsperson who promote the Asics. For instance, ASICS has partnered with world class tennis player, Novak Djokovic to celebrate the launch of an exclusive new tennis shoe, the GEL-RESOLUTION NOVAK.

·       They have 11,513 subscribers on their page.

·       At least post 2 videos in a week

According to me the most successful latest video of Asics is- “THE RUN IS ALL OF US”

·       This video have 724,692 views, 53 likes and 2 shares.

·       In this video they promote all new ASICS GEL-NIMBUS™ 20 by showing that No matter who you are, no matter how fast you go — the run is in all of us. Run to the beat of your own drum with the all new ASICS GEL-NIMBUS™ 20.

·       I think this video is more successful as from the recent posts this video had achieved more number of views and likes as compared to the other videos.

https://www.youtube.com/watch?v=3XNC6Qslfno

Reebok-

·       They promote reebok classic by showing artist doing painting in the videos so that through painting they can show what makes it classic and promote their brand. Apart from this they promote their brand by showing individuals doing workouts.

·       Reebok have 116,387 subscribers on their page

·       Post videos regularly, mostly post one video daily

According to me, the most recent successful video is- “Flex weave Engineered to Perform”

In this video they show the innovative collection of the reebok. Changes in strategy can create motivating outcomes. Over and over, we realize that capable moves in system can push human performance further. They want to promote the “FLEXWEAVE”.

I think this video is more successful as this video has achieved more number of viewers and apart from this people love to try something new i.e. they want to try innovative collection.

This video have 1,751,575 viewers and 28 likes.

https://www.youtube.com/watch?v=s6CgvS7JnDE

Post 2- Asics Vs Reebok on Twitter

Post 2- Asics Vs Reebok on Twitter

Both the brands have different strategies in promoting the products. Asics tweets on twitter with the mission of Inspiring movement through innovation, for an active life. #IMoveMe. On the other hand, reebok tweets with an ambition to show individuals awesome new gear, and celebrate the people who believe in the power of Fitness. #BeMoreHuman.

Asics-

·       Almost tweets regularly

·       They have 94.7k followers and 32.1 likes on their page

·       Asics use 50/50 rule

·       Most of the Asics tweets are about #GELNimbus20 #Platinum

According to me the most successful post is- “Is your performance stalling?”

https://www.asics.com/us/en-us/blog/article/how-to-improve-your-running

https://twitter.com/ASICSamerica

This post have 24 likes and one comment. I found it more successful because it give people tips on how improve their running. So I think people would like to watch it especially sportsperson.

Reebok

·       Tweets within 2-3 days

·       50/50 rule is used by them

·       Reebok have 34.9k followers and 3578 likes on its page.

·       Most of their tweets are about find out what motivates you and let that push you forward. #BetterTogether #ReebokRunning #DailyMotivation #BeMoreHuman etc

According to me the most recently successful post is- “Get to know about reebok athletes.”

https://twitter.com/reebokcanada

This video have 9470 views and 136 likes. I think that this is successful as people want to know that why would athletes choose reebok, what are the benefits of them so that they can make a decision that they want to buy cross fit or not.

Post 5- Content market idea for Microsoft surface

Post 5- Content market idea for Microsoft surface

1.    I am creating this campaign for the brand named Reebok.

2.    The main idea behind this campaign is to promote the brand and to promote the newly launched products through this brand. The main motive is to reposition the brand and make its image then whenever the company launch the new product the people trust this brand a lot that the company has not to afraid about the profit from that product.

3.    The main target audience for this brand is the young people from 15 to 38 years of old, who have the craze about the brand and those who want to update themselves.

4.    The main gaols is to attract the new customers because there is no need to worry of the brand loyal they are brand loyal which means regular customers our main focus is to attract the new customers by repositioning our brand.

5.    I am planning to launch it during the Christmas time as that time there is boxing week and this is the time when almost everyone will shop because of the sale this will help a lot in the promotion as prices were low at that time due to the sales so new customers will not think too much at the time of buying and once they bought the product and like that product then they will also become regular customers and the mission is successful to attract the new customers.

6.    To promote new product we will focus on the Facebook and the Pinterest and these two platforms will help a lot in the promotion.

7.    At the point when utilized right, web-based social networking instrument Pinterest is a standout amongst the most capable apparatuses to offer on the web and in-store.

8.    Significant brands are utilizing Pinterest by facilitating challenges, utilizing rich sticks, and notwithstanding going cross-channel by including labels of most-stuck things in-store.

They boosted customers by incorporating a challenge in which clients included Dear Topshop when sticking things from the retailer to add the thing to their list of things to get. Did these thoughts hold steadfast customers, as well as drove powerful measures of movement to their social locales? While the mammoth touch screen won't not be practical for each business, the Pinterest labels in-store and web-based social networking effort can be utilized by anybody.

As we are reposition our brand and producing new products this will help us to attract new customers.

content marketing By inderjit singh

Post #5 content marketing

ADIDAS: Niche marketing is the best strategy to build an audience. In order to build a blogger’s influence, they should focus on specialized content. They should focus on content that does more than just sell their product.

      If I am the part of the company, I would prefer to do work on Adidas because for the purpose of increase their sale and do competition with Nike brand, they should only focus on one brand.

      From my perspective, they should focus on only one product so that they can get attention from others instead of promoting the other products on their social media pages

      I would like to target athletes and adults because they are most prefer to buy that type of products.

      Posters

      Goals or mission: On their official Facebook page, they got 3.3 million likes that which I would like to rise by 2.5M so that people can become more aware about the brand and their features.

      Christmas holidays: Instead of launching this product in summer or any other event, I would like to prefer to launch this on Christmas days by giving some discount coupons to the customers.  

      Social strategy: Nowadays, everyone is aware about the social media channels and everyone is using Facebook, Instagram and you tube channels. So, I would like to prefer to promote this product on Facebook and Instagram.

Nike Vs Adidas Fan-pages, Influencer and inbound Links

Post #4  Nike Vs Adidas fan-pages, influencers and inbound links:

Nike: Every company has their own fan pages on different social media sites where people can leave a comment or post a photo and give feedback about their product. Like Nike, it has their own fan pages on facebook, Instagram, twitter or another social media sites where they exist.

Adidas: Adidas is the world second largest shoe store in the world. They prefer to make their product better and flexible so that people can feel found their feet. Like Nike, Adidas will also have some fan pages on various social media channels in which people can give their suggestion about the brands.

Links:

Nike:

https://www.facebook.com/NikeeShoess/

Post frequencies and kind of content: In this fan page, they are promoting their brand by posting the photos of shoes only. The main motive of this web page is to promote the Nike shoes all over the world. Talking about their post frequencies, they have seen active on the Facebook fan page and their latest post was related to the sport shoes. In this page, they are not following any king of 50/50 rule. They are promoting only Nike shoes. They have posted the latest photo 21 hrs ago.

Likes and Page Followers

Likes: 466,844 people liked their page

Followers: 471,302 people follow them.

https://www.facebook.com/FashionasStyle/

Posts, content and page followers and likes: the name of this page fan is Nike and they are using the 50/50 rule because in this page, instead of promoting the shoes, they advertise the Nike clothes. As I mentioned earlier, they are promoting clothes and games related products in this page.

Figure 7- NIKE FAN PAGE

https://www.facebook.com/NikeAirMaaxx/

On this fan page, they are posting the products related to the sports. Any another product has not been posted in this page. They have near about 18,336 likes on their page and 18,585 individuals are following their page to get better knowledge about the product.

Adidas:

Links:

Figure 8- Adidas fan page

https://www.facebook.com/AdidasOffcial/

Kind of content: In this fan page, they are not promoting only shoes. Instead of advertising the shoes, they are posting the photos of clothes because they are not following the 50/50 rule in this page. Most of their post are images and motivational videos.

Post frequencies: They stay active on their facebook page. The latest post from Adidas lovers was on 5 march, 2018.

Page information:

Likes and followers: In this page, they have got 412,677 likes and 412,110 people follow them.

Figure 9-Adidas page followers

https://www.facebook.com/adidasYeezyBoost350cena/?ref=br_rs

Likes and page followers:

Likes: 21,742

Followers: 21,849

New Balance Vs Puma On Twitter

Post #3: New balance vs puma on Twitter

Author name:

New balance: Boston, M is the author of the new balance company who upload photos or videos which related to the company brand and team event.

Puma: Dossier is the author of the puma the puma company who post videos and photo on twitter and give reply to the other people who follow puma on twitter.

How often does each brand tweet?

New balance: According to the twitter, new balance tweet on twitter after two days. This site shows that they tweet last time on 1 march after that they did tweet on 4^th march. In this post they give some information about their new website. Here the picture of the site.

Puma: Puma less active on twitter as compare to the new balance. They post less videos as compare the the new balance. They post videos or photos after 1 week on twitter. Last time they upload something on twitter on 25 Feb, after that they did not post anything.

What kind of content does each brand used?

Puma: Puma are uses content which related to the industry event like girl power event .They also promote sports or games on the twitter. They mostly did promotional content on twitter.

New balance: new balance mostly did promotional and motivational content by getting help from famous athletes.

Does each brand use the 50/50 rules?

Both brand are follow 50/50 rules because they are sporting also other things like clothes, bags except them the shoes.

Keywords for each brand:

New balance keywords: New York road runners

                                            Fresh Foam Lazr

                                            New balance running

Puma keywords: Puma football shoes

                                Puma future #new levels

Recent tweet of two brands:

Puma recently post videos on twitter which give information about football team.

                               

This video has

Likes = 16k

Retweet = 7.3K

Comment = 903

New balance: new balance recently post videos about new event which organising in United States.

Likes = 25

Retweet = 1

Comment = 1

Why this post successful?

New balance: Because of the effective videos and the information they are giving to the people.

Puma: they have less like as compare to the other post because people not interested in this event.

Two brand quantifiable data:

New balance

 

 Tweets = 17.9k

Following = 1865

Followers = 235K

Likes = 5768

Puma:

New Balance vs puma on youtube

Post #2: Puma Vs New balance on youtube

Author Name: John La Puma is the author of the Puma Company who upload videos on youtube.

Orange Juice Gaming is the author of New Balance Company who add videos on youtube.

How often each brand post a new videos on youtube?

New balance: According to the youtube site, new balance post new video after 3 0r 4 days. They upload video on youtube last time 4 days ago, today they upload new video on 5^th march. In this video they display gray colour stylish show.

https://www.youtube.com/watch?v=87Mjvlzx97A&list=PL118055B598241CA3&index=2

Puma: their website shows that they upload videos on youtube after two days. They upload videos toady on 5^th March which give information about comfortable shoes with different style and colours.

https://www.youtube.com/watch?v=XW9ZfjVWhbY

What kind of video content each brand post?

Both of the brand post that kind of videos which related to industry related event and they also upload commercial’s, celebrity sports and music videos.

 In the description area, what kind of content is included?

Keyword for New balance: The 574 classic grey

                                                  Fresh Foam Lazr Sport

                                                  The 574 classic Pastel pack

                                                 

Puma: there are some keywords of puma

             365 NITFIT Feature Lisa freestyle   

             Run the Street

             Streetwear Redrawn

Two brand recent videos on youtube?

Puma: likes = 173

                          Share = none

                         Comments = 16

New balance:

 

 Likes = 4

Share = 0

Comment = 0

Why this videos were successful on youtube?

Puma: Because of the brand features

New balance: This videos did not get too much likes or comments because less people see only 76 views.

That why they have only 4 likes and no comment .

Two brand channels on youtube

New balance:

  Subscriber 2,270

Link to the other site: Instagram, Facebook, twitter

Puma:

  

Puma subscriber: 288,745

Link to the other site: Facebook, twitter, Instagram

Nike Vs Adidas on You Tube

Post #2   Nike Vs Adidas on You Tube:

Author’s Name:

The author name of the Adidas is Eugene Lee whereas Nike didn’t mention the Author of you tube channel.

Post Frequency:

Nike: Nike has their own You Tube channel on which they are advertising their brands. Everybody knows that Nike are trading different products instead of shoes. But, in you tube channel, most of their videos are related to the sports. They are more active on you tube as compared to Adidas. Latest post from Nike was 4 days ago and it was related to their brand.

Adidas: In respect with Adidas, they are less active on you tube channel. Their latest post was 2 months ago and have more than 3 million views.

Posts types:

Nike: According to their latest posts, most of their videos are related to the celebrity spots, news and musical videos. In their you tube channel, they have 754k subscriber and they mostly post the videos after 48 hrs.

Adidas: As compared to the Nike, Adidas has only 547k subscriber on their you tube channel and they are posting videos related to the games.

Use 50/50 Rule:

Talking about the Nike, they are not following the 50/5 rule on their you tube channel. They are posting the videos related to their shoes brands and their benefits. Whereas, Adidas is following this rule as they are showing the videos related to the different products and their different features.

Keyword Sentence:

Nike:

Ø  Nike Sportswear presents

Ø  Just do it

Ø  Choose Go- Features

Ø  Nike shoes Outlet

Ø  Nike brooks running

Adidas:

Ø  Adidas shoes online

Ø  Running shoe warehouse

Ø  Creativity Gets you noticed

Most successful recent videos:

Nike:

Figure 3-

https://www.youtube.com/watch?v=70evNaxeLjo

This video was published on February 11, 2018 and the other relevant information are as follows:

Likes= 2k

Views= 182,684

Comment= 248

Adidas:

Figure 4

https://www.youtube.com/watch?v=0krWQTT0dIs

Likes= 325 likes

Comments= 36 comments

Views= 2.1 million

Channel Information:

Nike and Adidas: Nike has more than 754k subscribers and it is the world largest company who’s provide the sports shoes to the athletes. They have joined the you tube channel on Mar, 2006. Whereas, Adidas has joined you tube in 2005 and has 547k subscribers. Both of the channels are posting their videos related to the sports and encourage the athletes to buy their brands.